Coca-Cola Sued Over Vitaminwater Claims
A federal suit has been filed under Florida's Deceptive and Unfair Trade Practices Act stating that Vitaminwater claims by Coca-Cola and a subsidiary are bunk. "Vitaminwater has been marketed as a 'nutrient-enhanced water beverage' that proclaims 'vitamins+water=all you need,'" the 15-page complaint reads. "In truth, Vitaminwater contains 33 grams of sugar." The lawsuit, which claims that Vitaminwater violates the FDA's "jellybean rule," is part of a burgeoning field attacking popular beverages' marketing and labeling.
